The internet came, and on its heels also came different social media platforms; the combination of the two has drastically turned around the way the world conducts businesses. Online transactions are riding the waves of the internet; from anywhere in the world, you can now transact your businesses with customers that don’t need to visit your store. Drop Shipping Advertising plays a huge contribution on eCommerce business.
Drop Shipping Advertising
In today’s business world, Drop Shipping Advertising becomes very popular for online businesses. eCommerce has become a household name and dropshipping, an offshoot of the eCommerce sector, is no longer a hype; the traditional eCommerce business requires a retailer to have a physical store and the wholesaler to possibly have a warehouse and employees. The reason for this is that a traditional retailer must stock products.
Dropshipping has changed all of this; you can now sell to customers without keeping any inventory and with little financial input since you don’t need a physical store. All you need to start up a dropshipping business is a client base, your laptop, a website, and the internet.
Dropshipping like any other business thrives on awareness and as a business that is estimated to grow to $476.1 billion between 2021 and 2026, in market size, you cannot decide to idle away if you are into dropshipping. You must create the necessary awareness for customers to know and interact with your brand; incidentally, the social media platforms have come in handy for you to effectively pass your message across to your customers.
Dropshipping like any other business can leverage social media marketing to build engaged audiences where they normally spend their time. You need the traffic and social media will put your dropshipping business in front of an estimated 4.41 billion people, and approximately 48% of the global population that should be online in 2025.
Just like what obtains in any form of marketing where you make use of influencers as a marketing strategy to promote your products and services, you can also leverage dropshipping ads for social media marketing campaigns. Your dropshipping influencers must be credible people, popular social media users or bloggers, and have large followings on different social media platforms.
Even giants in the tech industry like Apple still make use of influencers, and that’s why you can see celebrities such as LeBron James and Kardashians telling you to wear a particular brand of headphones from Apple. This is the essence of influencer marketing.
Influencer marketing is a marketing strategy that you need in your dropshipping business; if LeBron James can do that for Apple, why don’t you think you need dropshipping influencers to tell people how they have been using your services, and how it has been working perfectly for them?
Dropshipping influencers will ensure that:
- Your dropshipping business reaches a bigger audience
- You effectively build trust for your brand
- You can easily grow your social following
- Traffic to your site, which is effectively your store increases
- You can get more leads and ultimately drive sales
Customers tend to go for products and services they see celebrities and people they consider to be credible use. Most of these influencers have over the years worked hard to build these followers on social media platforms such as Instagram, YouTube, or TikTok, which pay the influencers good money because of these huge organic audiences since they too make a profit from the ads organizations place on their platforms.
It’s, therefore, a win-win situation for the social media platforms and the influencers. However, you can leverage dropshipping influencers by paying them for posts on any social media platform; you don’t need to go for LeBron James or Kim Kardashian since you may not be able to afford the cost, even influencers that have about 500,000 followers can still make a big difference in your dropshipping business.
Why do people go into dropshipping?
A lot of people go into dropshipping because of the relative ease of starting the business, but this singular fact has made dropshipping very competitive and there is the need for operators in the business to remain relevant, so getting dropshipping influencers you can pay to keep you in the business is a step in the right direction. If for instance you pay a drop-ship influencer $500 per post, and you get orders that are worth $3,000 from the post, you can’t say you are not doing good business, and you know the more drop-shipping influencers you have, the more orders you get. It is, after all, a number game.
There are quite a lot of social media platforms you can launch your dropshipping marketing campaigns on, but when you focus all your attention on marketing campaigns, you can easily lose focus on your real business. Leveraging dropshipping influencers is a social media marketing strategy that does not remove your focus from your business processes.
Dropshipping influencers are professionals who know what they do, you are more or less outsourcing this vital aspect of your business to capable hands. If you have to go all the way to build this audience on your own, the task may be daunting.
You need the customers to survive, and this is a ready-made source of potential customers. The beautiful aspect of it is that you don’t need to exert yourself in the conversion and retention processes.
When you make use of dropshipping influencers, ensure that they do not post on the platforms sporadically; their posts must be consistent and frequent; this is when the post can make the greatest impact on the audience. Posting once or twice on a particular day of the week shows consistency and seriousness, especially when these posts are from different celebrities and are saying almost the same thing about your business.
This fact is not lost on the audience. It can gear potential customers to try out your services and when you provide quality products and a relatively good shipping time, you are enhancing brand loyalty, which can indirectly lead to you building up micro dropshipping influencers that you don’t need to pay.